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Today • 0:07
Brandon Semenuk Cannonball-No Foot Can
The G.O.A.T at work. Brandon Semenuk in FOREVERISH ♾️ Video by Mind Spark Cinema #SRAM #mtb
Yesterday • 2:56
Primoz Roglic | SRAM Camp 2025
We sat down with Primoz Roglic at Red Bull - BORA - hansgrohe camp. From career reflections to the hunger to keep improving, his bike setup and and one perfectly chosen emoji. Get to know Primoz beyond his results. MB01KBECMCLOSBL
January 13, 2026 • 0:23
Born from the legacy of two of the winningest brakes of all-time, SRAM Motive matches the capabilities of modern XC-race and trail bikes. A sculpted 4-piston caliper delivers tuneable heavy-duty power for traction and control. Opening the aperture on what’s possible, giving you the boundless power of more confidence, and in the process redefining what’s required from a low-weight brake. Video by Mind Spark Cinema #SRAM
January 9, 2026 • 0:14
Eagle Transmission 1987 Collection
Eagle Transmission 1987 Collection is a limited-edition groupset built around a curated mix of T-Type Ecosystem components that best represent our commitment to development and performance. Rooted in the architecture of our lightest MTB cassette, XX SL, we shaved off an additional 25g without sacrificing durability or shift quality to create the limited-edition SL SL cassette. You get the same 10–52T range, the same X-SYNC tooth profile and the same game-changing shift under load performance, all at a lighter weight. Video/Photo by Mind Spark Cinema / Anthony Smith #SRAM
January 7, 2026 • 0:13
FOREVERISH, ‘Throttle Open’ we focus on the now and look ahead to what the future holds. Innovation is essential in all sport, not just in the tools we use, but in the way we think, move and evolve. Staying at the forefront takes more than talent; it takes a willingness to push past comfort, chase curiosity, and constantly reimagine what’s possible. This chapter is about never letting up. About chasing the feeling that made it all exciting in the first place, and evolving fast enough to keep up with it. Video by Mind Spark Cinema #SRAM
January 6, 2026 • 0:07
FOREVERISH Ep.2, 'It Takes a Village.' By surrounding himself with a community of like-minded individuals, each chasing their own visions, Brandon helped push the boundaries of what was possible. Together, they elevated each other’s craft, raised the bar for the sport, and redefined what creative performance could look like. Video by Mind Spark Cinema #SRAM
December 2, 2025 • 2:12
SRAM AXS | How to: Pair, add, and remove components
Pairing allows your wireless, electronic AXS components to communicate with one another to execute commands. Any time a new AXS component is added, removed, or inadvertently left out during pairing, the whole pairing process—including all components—needs to be repeated. Pairing a complete AXS system is essential for ensuring your AXS components are connected and ready to ride. Read the full AXS pairing guide here: https://www.sram.com/en/learn/mountain/how-to-guides/axs-pairing-guide
November 20, 2025 • 5:02
BUILT | Maghalie Rochette Seeker CX
Maghalie Rochette has spent the last decade riding through the chaotic, muddy world of elite cyclocross—a discipline where riders sprint, shoulder their bikes and battle brutal terrain in all weather conditions. A 4x Canadian National Champion, 3x Pan American Champion, UCI Cyclocross World Cup winner and author of Fever, Maghalie races with a trademark mix of intensity, joy and pure stoke. Her custom, handmade Seeker Bicycles carbon cyclocross bike, equipped with SRAM RED AXS, Zipp 303 SW wheels and a Hammerhead Karoo, is built to rip through the grit and grime of cyclocross courses with precision and style. And behind every perfectly tuned bike is her husband and mechanic, David Gagnon—with loyal supervisor Mia the Dog, too. This is the machine Maghalie uses to chase the biggest dreams of her career. Frameset: Custom Handmade Carbon Seeker Cyclocross bike Paint: John Slawta @LandSharkBicycles Derailleur: SRAM Red AXS Shifter/Brake: SRAM Red AXS Rotors: SRAM Paceline X 160/140mm CL Cassette: SRAM Red 10-36 Chain: SRAM Red Crankset: SRAM Red AXS+ Quarq / 170mm / 38T Pedals: XPEDO CXR TI Spindle Wheels: ZIPP 303 SW Tubeless Tires: Challenge Grifo HTLR TE Series 33mm Handlebar: ZIPP Service Course SL88 Bars / 40cm Stem: Zipp Carbon SL stem 90mm Bar tape: FIZIK Vento Microtex 2mm Seatpost: Zipp service course SL Saddle: FIZIK Vento Argo 00 Carbon 140mm MB01PTFRBAYW06O
November 13, 2025 • 2:02
SRAM Brakes | How to: Bed In Disc Brakes
When brake pads and rotors are new, they must be “bed-in” to reach their full braking potential. Doing so increases friction between pads and rotors by evenly distributing or "bedding in" pad material to the rotor. To bed-in your brakes, follow these steps: 1. Find an empty flat parking lot or low traffic area to perform the procedure on the bike. 2. Stay seated while riding, and avoid locking up your rear wheel. 3. Accelerate to a moderate speed, then evenly apply the brakes to slow to a walking speed, then release the brakes. Repeat this process 20 times. 4. Accelerate to a fast speed, then evenly apply the brakes to slow to a walking speed, then release the brakes. Repeat this process 10 times. 5. Let the brakes cool before any further riding. Repeat this every time you replace pads and rotors.
October 3, 2025 • 4:03
Giro di Mankei | SRAM Presents
What is the Giro di Mankei? It’s a ride/party up the Grossglockner, Austria's tallest mountain, with a little “après” finish. Fast riders dancing up the hairpins, surrounded by fast cars and stubbing scenery. SRAM, Zipp, Porsche, Specialized, FAT and BBUC supported this convergence of bike and car culture, thus sharing the Racing Dream—discovering yourself, whether it's in a go kart, on a road bike or in a Le Mans hypercar. Read more: https://www.sram.com/en/life/stories/giro-di-mankei
