@@sram
February 25, 2026 • 0:15
XX DH Transmission | Pays to Shift
DH racers routinely push E-MTB level wattage out of the start gate and into the finish. With traditional cog-and-chain technology, riders can lose up to half their power during a shift as they ease off to let the chain disengage and re-engage safely meaning time and pace lost. Not with XX DH Transmission. Cassette Mapping means no let-up, no hesitation, just pure race pace. Every shift is faster, helping you bank milliseconds with every gear step. Learn more at the link in our bio. Video by Kuba Gzela & Mind Spark Cinema #SRAM
February 24, 2026 • 0:32
XX DH Transmission | Meet The Range
How do you find an edge over the competition when milliseconds count? Pete uses XX DH Transmission: full-power shifting under load, confidence inspiring toughness and fully focused silence. Utilizing technology already proven to win World Cups in Enduro and XC, XX DH delivers the unquestionable edge when it comes to shift performance, durability and style. And if there’s one thing Pete knows, it’s style. Watch Meet The Range and learn more on XX DH Transmission at the link in our bio. Video by Mind Spark Cinema #SRAM
February 24, 2026 • 4:21
XX DH Transmission | Meet The Range
How do you find an edge over the competition when milliseconds count? Enter XX DH Transmission: full-power shifting under load, confidence inspiring toughness and fully focused silence. Utilizing technology already proven to win World Cups in Enduro and XC, XX DH delivers the unquestionable edge when it comes to shift performance, durability and style. To learn more head here | https://www.sram.com/en/sram/mountain/DH Shop batteries here | https://shop.sram.com/collections/axs-batteries-and-chargers Subscribe to the SRAM channel ⇩⇩⇩: @SRAM
February 23, 2026 • 0:17
Dawid Godziek | Silver at Ōtautahi Slopestyle
Dawid Godziek starts the season with a silver medal at Ōtautahi Slopestyle at Crankworx Christchurch! Video by Kuba Gzela #SRAM
February 18, 2026 • 0:12
Golden hour with Brandon Semenuk. FOREVERISH ♾️ Video by Mind Spark Cinema #SRAM #mtb
February 17, 2026 • 1:52
Every ride carries more than distance. It carries story, purpose and the moments that shape who we become. For SRAM Community Specialist Alisha Zellner, the bicycle became a constant through change—moving from a life rooted in service and responsibility to a new chapter grounded in community, healing, and connection. Through long rides, moments of disruption, and a willingness to keep moving forward, the bike evolved from simple motion into something deeper, offering clarity and a renewed sense of purpose along the way. My Path, My Ride starts with Alisha’s story.
February 17, 2026 • 1:52
My Path, My Ride - Alisha Zellner
This is My Path, My Ride and it’s the beginning of a series that honors where we’ve been, how we’ve moved forward, and the rides that brought us here. By sharing these journeys, we’re creating space for connection, understanding, and a deeper sense of who we are as a collective.
February 14, 2026 • 0:33
What is your idea of the best ride? The most natural ride experience? The best shift under load? Going further? Riding higher? Whatever your answer- go for Eagle Powertrain. Video by Mind Spark Cinema #SRAM
February 12, 2026 • 0:23
Blank Canvas | episode 2 – Collage ft. Ayesha McGowan and Alicia Fairclough
Watch Blank Canvas episode 2 – Collage ft. Ayesha McGowan and Alicia Fairclough. "Collage" explores Ayesha's cycling journey through the medium of collage—her story doesn’t look like anyone else’s, and that’s why it matters. 🎥 El Flamingo Films
February 11, 2026 • 0:13
FOREVERISH: It Takes a Village
Co-workers R-Dog and Semenuk, hard at work at the office. FOREVERISH ♾️ Video by Mind Spark Cinema #SRAM #mtb
