How Five Iron Golf Went from Tailor Shop to a $70M Global Golf Empire

Five Iron Golf didn’t invent simulator golf — but they reinvented what it could be.

Co-founder and Chief Development Officer Nora Dunnan joins Jimmy Roberts to break down how a scrappy idea in the back of a tailor shop turned into a 40-location global brand backed by $70M+ in investment.

Nora shares how four non-golfers built one of the most influential companies in modern golf: bold decisions, relentless customer experience, calculated risks, franchising, culture, and the post-pandemic simulator boom.

If you care about entrepreneurship, golf innovation, or building something from nothing — this is a masterclass.

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