Episode 6, Season 2: Marketing Your Collection | The Importance of Personal Branding

In this episode of Sports Cards CEO, Gary “Bubba” Wilson and Eric Mandelkern welcome back their outstanding host, Matt Ham, fresh from his trip to Disney World. The trio dives into the evolving landscape of the sports card market—examining the effects of PSA’s grading practices, the growing importance of proper insurance for collectors, and smart marketing strategies for showcasing personal collections. They also explore pricing, valuation, and the shifting perception of cards as a legitimate asset class, highlighting why strategic buying and selling has never been more essential in the hobby.

Chapters

03:34 Reflections on Family and Business Changes

06:09 Navigating the Card Market: Ripping and Selling

11:22 PSA Controversies and Market Implications

19:12 Insurance Insights for Card Collectors

27:45 Marketing Your Personal Collection

32:17 The Importance of Personal Branding

38:55 Pricing and Valuation Strategies

45:16 Cards as an Alternate Asset Class

50:58 Investment Strategies and Asset Classes

55:01 Navigating the Card Hobby: Risks and Rewards

01:00:04 Rapid Fire: Buying, Selling, and Payment Methods

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