Creating Brand Beckham and building footballer brands today - Simon Oliveira, Founder of KIN Partners, Oliveira Partners and former senior advisor for David Beckham

Our guest is the man behind 'Brand Beckham', Simon Oliveira. Simon has worked also closely with Lewis Hamilton, Neymar Jnr and Andy Murray and joins us to talk about building the Beckham brand and how you create a modern footballer brand today. Up for discussion are:

Turning Beckham into 'soft British power'

Beckham and the Olympics

Taking David the LA Galaxy

The tabloids of the 00s versus the social media of today

The role of Victoria on building David's brand

The best league for growing a footballer brand

Do players need a cause?

Players becoming YouTubers and curators

The role of documentaries

Which player Simon would liked to have worked with