Kelly Newlon on How to Secure Trail Running Sponsorships and Manage Athletes

If you have the luxury of getting an athlete manager to speak to you or respond to an email, I would not hang up that phone until you ask them, “what are the races that your company is focused on for this next year?”

Kelly Newlon is an agent + manager in the ultra endurance sports space and a professional chef focused on feeding elite endurance athletes.

Jon chats with Kelly about:

• the three key components brands evaluate when considering a partnership

• contract negotiations and bonus structures for race performances

• the growing importance of YouTube for athlete visibility

• increased athlete salaries and equity positions 

• why single breakout performances aren't enough for sponsorship

Stay connected:

Follow Kelly:

https://www.instagram.com/radboulder/

This episode is supported by:

• Superfiliate: This episode is brought to you by Superfiliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com. Mention that Long Run Labs sent you and get your first month free! 

• Eternal: Eternal is a performance health company for runners, endurance athletes, and anyone serious about their training, now with Primary Care. Eternal's in-depth, two-hour physicals cover VO2max and lactate ramp testing, mobility assessments, bloodwork, and a full movement analysis; all with expert guidance to keep you healthy and performing your best. Head to eternal.co and use the Black Friday offer while it’s live. That’s 25% off all plans. Your future self is going to be very happy you did this, and feel free to reach out to me directly with any questions!