EP11: CURVA - Building the Future of Rugby Training, Luca Feser

Luca Feser is the founder of CURVA, a new rugby gym app designed to give players tailored, position-specific training in a sport that’s too often stuck in one-size-fits-all thinking. Coming from a corporate tech background, Luca has brought structure, data, and a fresh mindset into rugby — without losing sight of what actually makes better players.

In this episode, we talk about why rugby has developed a toxic obsession with size, how holistic athlete development (physical, mental, and technical) is key to long-term performance, and why structure in training actually creates freedom and creativity on the field. Luca breaks down how CURVA allows players to log sessions, track progress, and stay connected with coaches, while also sharing why mental health and psychology deserve far more attention in rugby environments.

We also dive into how technology and data analytics can improve both performance and fan engagement, why rugby already has an incredible product that’s poorly marketed, and how passion and persistence are essential when trying to move the game forward.

A must-listen for players, coaches, and anyone interested in where rugby is heading next.