Are We Entering the Golden Age of Pro Swimming?

Is THIS the moment pro swimming finally levels up?
Dax and Elvis break down why the sport might be entering a true Golden Age, how marketing and personality could’ve changed everything a decade ago, and why swimmers no longer need an Olympic medal to build a real career.

From Roy Burch’s early social media blueprint to the rise and fall of ISL, to how Team Elite, ASAP Miami, and pro groups almost created a rivalry era… this episode dives into the alternate timeline where pro swimming becomes entertainment—and why it still can.

We also cover:

• Why pro swimming ≠ Olympic swimming

• How eyeballs became more valuable than medals

• Why the old guard missed the moment

• What USA Swimming and the next generation need to change

• How Dax & Elvis would build the pro swimming ecosystem TODAY

Drop a comment:
Do YOU think we're entering the Golden Age—or did we already miss it?

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