Something Weird Is Happening in The NBA

🚀 Thanks a lot to Shopify for sponsoring this video: https://www.shopify.com/athleticinterest What started as a dress code turned into a billion-dollar industry. After the infamous Malice at the Palace, the NBA was in damage control. Their solution? A strict dress code. But what was meant to “clean up” the league’s image accidentally sparked a fashion revolution. From Allen Iverson’s baggy jeans to Shai Gilgeous-Alexander’s designer fits, NBA players turned the tunnel into a runway. In this video, we explore how: • The NBA’s darkest day changed fashion in sports • The tunnel became one of the most profitable marketing spaces • Players like Westbrook, Kuzma, and Curry built their own brands • Social media turned athletes into fashion icons • Other sports are slowly catching up 🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports. ✅ Follow Email list: https://athleticinterest.substack.com/ Instagram: https://www.instagram.com/athleticinterest/ 🍿 Watch more Most popular: https://bit.ly/36ZZ3Qe Latest video: https://bit.ly/2MpsDW6 #nba #tunnelfashion #athleticinterest