The Hidden Problem in Women's Football

A video about the most influential piece of equipment in recent sporting history. 📫 Subscribe to our newsletter: https://athleticinterest.substack.com/ ⏱ Timestamps 00:00 The Hidden Problem 00:20 The Technology 02:02 The History - From Brandi Chastain to Keira Knightly 03:20 The Business 05:12 The Legacy 🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports. ✅ Follow Email list: https://athleticinterest.substack.com/ Instagram: https://www.instagram.com/athleticinterest/ 🍿 Watch more Most popular: https://bit.ly/36ZZ3Qe Latest video: https://bit.ly/2MpsDW6 📚 Sources [1]https://www.theguardian.com/sport/2021/jun/18/theyre-not-treating-us-as-small-men-team-gb-women-get-the-right-bras [2] https://www.theguardian.com/uk-news/2022/aug/03/secret-support-did-prescription-bras-help-lionesses-to-euro-2022-glory [3] https://pubmed.ncbi.nlm.nih.gov/35711113/ [4] https://www.nssgclub.com/en/fashion/19068/brandi-chastain-nike-top-womens-football [5] https://www.huffingtonpost.co.uk/entry/story-behind-chloe-kellys-legendary-sports-bra-celebration_uk_62e77c57e4b07f837670b353 [6] https://www.theguardian.com/football/2023/jun/14/new-womens-football-boots-big-step-forward-or-marketing-ploy [7] https://link.springer.com/article/10.1007/s12283-022-00384-3 [8] https://www.businesswire.com/news/home/20200722005305/en/ #football #worldcup #equipment #athleticinterest